dealer incentive

dealer incentive
торг. премия в нагрузку, премиальная нагрузка, стимулирование дилеров* (побудительное мероприятие или премия, рассчитанная конкретно на оптовых или розничных торговцев; является средством стимулирования сбыта)

Many manufacturers offer dealers incentives designed to help the dealer lower prices and clear out old stock. — Многие производители предлагают дилерам премии для того, чтобы помочь им снизить цены и продать старые запасы продукции.

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Англо-русский экономический словарь.

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